Privacy Policy

Last updated: January 2026

1. Introduction

clevrkids ("we," "our," or "us") is committed to protecting your privacy and the privacy of children using our Service. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our online IQ assessment platform.

2. Information We Collect

2.1 Information You Provide

We collect information that you provide directly to us, including:

• Contact information (name, email address, phone number)
• Child's information (age, date of birth, name)
• Assessment responses and test results
• Payment information (processed securely through third-party payment processors)
• Communications with our support team

2.2 Automatically Collected Information

When you use our Service, we automatically collect certain information, including:

• Device information (IP address, browser type, operating system)
• Usage data (pages visited, time spent, interactions with the Service)
• Cookies and similar tracking technologies

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our Service
• Process assessments and generate reports
• Communicate with you about your account and our Service
• Respond to your inquiries and provide customer support
• Send you technical notices and updates
• Detect, prevent, and address technical issues
• Comply with legal obligations
• Conduct research and analysis to improve our assessments (using anonymized data)

4. Children's Privacy

Our Service is designed for children aged 4 to 16. We take children's privacy seriously and comply with applicable laws including the UK GDPR and Children's Online Privacy Protection Act (COPPA) requirements.

We only collect personal information from children with verifiable parental consent. Parents or legal guardians must create an account and provide consent before a child can use our Service. Parents have the right to review, delete, or refuse further collection of their child's information at any time.

We do not knowingly collect personal information from children without parental consent. If you believe we have collected information from a child without proper consent, please contact us immediately.

5. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service Providers: We may share information with trusted third-party service providers who assist us in operating our Service, conducting business, or serving our users
• Legal Requirements: We may disclose information if required by law or in response to valid requests by public authorities
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred
• With Your Consent: We may share information with your explicit consent

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication procedures
• Secure data storage and backup systems

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Assessment results and associated data are retained to allow you to access historical reports. You may request deletion of your information at any time, subject to legal and operational requirements.

8. Your Rights

Under applicable data protection laws, including UK GDPR, you have the right to:

• Access your personal information
• Correct inaccurate or incomplete information
• Request deletion of your information
• Object to processing of your information
• Request restriction of processing
• Data portability
• Withdraw consent at any time

To exercise these rights, please contact us using the information provided in the Contact section below.

9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Service and hold certain information. Cookies are files with a small amount of data that may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

10. Third-Party Links

Our Service may contain links to third-party websites or services that are not owned or controlled by clevrkids. We are not responsible for the privacy practices of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

11. International Data Transfers

Your information may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ. By using our Service, you consent to the transfer of your information to our facilities and those third parties with whom we share it as described in this Privacy Policy.

12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

clevrkids
Coventry University Technology Park
Puma Way, Coventry
United Kingdom
Email: [email protected]